- We first meet with you and learn about your brand, association, business, marketing objectives, products and services, customers, and current website. We look at everything from the experience you are currently providing members to the technologies that power your site.
- We will then conduct an internal review of the above information and generate a list of strategic options focused on developing the ideal user experience.
- We utilize a variety of approaches during the web strategy phase including: member segmentation, channel analysis, brainstorming, prototyping, infrastructure cost/benefit analysis, site ROI analysis, and investment prioritization.
- We evaluate and prioritize our options with you. Not only do we keep the member experience as a primary focus, but we are also mindful of ways to improve your web ROI such as reducing customer acquisition costs, reducing member service costs, and accelerating purchase processes (if applicable). Even if you are considering a technology upgrade or a new content management tool, we believe that it should always be evaluated by its impact on client experience.
Once a direction is selected, we develop a project plan to implement your objectives and work with you to successfully achieve them.
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