We ensure that your campaigns maximize the collection of key information, and give you the tools to focus and solidify your relationship with each and every audience demographic.
Some key features:
- Subscription Manager automatically collects new subscriber information on your behalf and updates your address book.
- Recipients have the ability to subscribe, unsubscribe or update their profile at any time.
- Automatically receive and manage the administration of bounced emails.
- Choose to collect either complex or basic subscription data.
- Send automated welcome and goodbye messages to new or departing subscribers.
- Create and support multiple mailing lists easily. Mark certain email addresses for exclusion from a particular list.
- Route all data collected from multiple forms to a single, centralized repository of information.
- Automatic generation of subscription form source code for display on any web site or email.
- Create supporting sign-up forms, surveys or other web forms on the fly, and host them all on your own site or ours. The choice is yours.
Comprehensive Reporting
Our comprehensive reporting system delivers statistics in real-time. You can track such data as forwards, click-throughs, unsubscribes, form, survey and contest results.
Reporting features allow you to gain insight into your audience's demographic preferences. Easily filter your address book to identify and target different demographics.
The system automatically captures and stores email addresses, names and any other information you may need in a powerful, searchable address book system. It filters and consolidates profile data for targeted, relevant email distribution. The system’s robustness allows the batch upload of large data files, and tractability insures the seamless integration of new and existing data.
Privacy & Security Features
Affinity Response features full 64/128 bit SSL encryption of all profile and private information. This, combined with our WebTrust Certification, constitutes a complete and guaranteed safeguarding of your valuable information.
We understand that your data is vital to your business and our entire business is based on securing data and maintaining trust. We do this by:
- Limited System Access
- Staff Training and Education
- Onsite Security
- Encryption and Data Integrity
- Restricting data usage
- Binding Agreements
Spam Score Reporting
Our 939 step process makes sure that your email marketing messages will make it through the world's leading spam filters before sending to recipients.
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